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Croda Debuts Home Care Technologies

A fabric conditioner additive and limescale reduction ingredient.

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By: TOM BRANNA

Editor

Croda Home Care is presenting its latest technologies formulated to deliver outstanding performance in home care consumer products. Coltide Radiance is the company’s newly launched fabric conditioner additive. Extensive testing has proven that it reduces color loss during the wash process, prevents greying of whites and also reduces both fabric and fiber damage, said the company.This combination of benefits results in clothes looking like they have been washed half as often. The novel product is...

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